Occasion data
What Americans spend on Mother's Day gifts
We see Mother's Day as the biggest average-spend occasion after the winter holidays. NRF expected $34.1 billion in 2025, an average $259.04 per celebrant, and nearly half of shoppers saying a unique gift mattered most.
The numbers
Every figure, with the source named.
$34.1B
Mother's Day 2025 expected spend
NRF expected Mother's Day 2025 spending to reach $34.1 billion, its biggest average-spend occasion after the winter holidays, with 84% of U.S. adults planning to celebrate.
Source: National Retail Federation (Trade body), Mother's Day 2025. View source
$34.1B
Mother's Day 2025 expected spend
Mother's Day 2025 was expected to reach $34.1 billion, with celebrants budgeting $259.04 on average and nearly half saying uniqueness mattered most.
Source: National Retail Federation (Trade body), Mother's Day 2025. View source
48%
Mother's Day shoppers prioritizing a unique or different gift
NRF found 48% of Mother's Day shoppers said uniqueness mattered most, and 42% prioritized a gift that created a special memory.
Source: National Retail Federation (Trade body), Mother's Day 2025. View source