Occasion data
What Americans spend on Father's Day gifts
We read Father's Day as a record-setting occasion with shoppers chasing less generic gifts. NRF reported a record $24 billion in 2025, an average $199.38 per celebrant, and rising interest in subscription boxes and experiences.
The numbers
Every figure, with the source named.
$24B
Father's Day 2025 expected spend
NRF called Father's Day 2025 a record $24 billion, with shoppers leaning toward unique gifts, special memories, experiences, and subscription boxes.
Source: National Retail Federation (Trade body), Father's Day 2025. View source
$24B
Father's Day 2025 expected spend
Father's Day 2025 hit a record $24 billion, with 76% of U.S. consumers planning to celebrate and celebrants budgeting $199.38 on average.
Source: National Retail Federation (Trade body), Father's Day 2025. View source
41%
Father's Day shoppers planning to buy online
NRF said online stayed the most popular Father's Day 2025 shopping destination, ahead of department, discount, specialty, and small-business stores.
Source: National Retail Federation (Trade body), Father's Day 2025. View source
43%
Father's Day shoppers open to subscription boxes
Subscription boxes reached 43% of Father's Day shoppers in 2025, up from 34% in 2019, while gifts of experience climbed to 30%.
Source: National Retail Federation (Trade body), Father's Day 2025. View source